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Vita C Serum

4.9
Rated 4.9 out of 5 stars
236 Reviews

$104

1 fl. oz./30 mL
What it is

This fully active serum delivers a 30% concentration of THD ascorbate (a lipid-soluble vitamin C counterpart) to help defend against environmental free radical damage, fade the appearance of dark spots, and soften rough, uneven texture. Deeply hydrating, it leaves the skin looking firmer, smoother and brighter.

Quantity updated to 1

Shop the Bundle

Visibly Firm + Glow Duo

$204.00 $173.40

How it works

Vitamin C is one of the most science-backed ingredients in skincare, known for its ability to visibly brighten, protect, and support healthy-looking skin. For true efficacy, however, it must be delivered at a high enough concentration to drive results - without compromising skin comfort. Vita C Serum features a potent 30% concentration of THD ascorbate, a vitamin C counterpart that’s stable, lipid-soluble and converts to ascorbic acid within the skin. Because it’s readily accepted by the skin’s lipid barrier, it absorbs seamlessly with minimal risk of irritation. Nourishing murumuru and cupuaçu seed butters—naturally rich in vitamins A and C—provide deep hydration, while vegan squalane, a skin-identical lipid, helps guide these active ingredients precisely where they’re needed for optimal performance.

Dark Spots
Dark Spots
Age Defense
Age Defense
Dullness
Dullness
Lifting and Firming
Lifting and Firming
Rough/Uneven Texture
Rough/Uneven Texture

Ingredients

Squalane, Tetrahexyldecyl Ascorbate (Vitamin C), Safflower Oil/Palm Oil Aminopropanediol Esters, Astrocaryum Murumuru Seed Butter, Theobroma Grandiflorum (Cupuaçu) Seed Butter, Cholecalciferol (Vitamin D), Palm Alcohol, Lecithin, Phytosteryl Canolate, Helianthus Annuus (Sunflower) Seed Oil.

Results*

  • 91% said their skin was hydrated
  • 88% agree their skin felt healthy
  • 78% of people agree their skin looked bright
  • 78% said their skin looks even
  • 72% said their skin looks firm

*4-week consumer perception study with 32 panelists

Key Ingredients

Tetrahexyldecyl ascorbate

a 30% concentration of a lipid-soluble, vitamin C counterpart that converts to ascorbic acid in the skin to help brighten and protect the skin

Murumuru + cupuacu seed butters

a plant-based blend of exotic seed butters that helps calm skin redness, visibly smooths skin texture and deeply hydrates

Vegan squalane

a skin identical lipid that enhances ingredient delivery to help visibly improve the look of skin

How To Use

When
Frequency
Daily
Morning
Layer Over - Targeted treatments
Layer Under - Eye cream, moisturizer and sunscreen
Evening
Layer Over - Targeted treatments
Layer Under - Eye cream and moisturizer
How
Smooth 2 to 3 drops onto face, neck and chest.

Tips:

  • For extra brightening benefits, apply under Vitamin C Moisturizer during the day and Topical C at night.
  • A little goes a long way, so you don’t need much to reap the benefits of this product. If Vita C Serum ever feels heavy on your skin, use less product in the future.

The Experience

Scent
No scent
Texture
A smooth, midweight serum
Absorption
Spreads effortlessly over skin and absorbs quickly. Leaves skin feeling plump and hydrated but never sticky.


4.9
Rated 4.9 out of 5 stars
Based on 236 reviews
Total 5 star reviews: 215 Total 4 star reviews: 13 Total 3 star reviews: 5 Total 2 star reviews: 2 Total 1 star reviews: 1
97%would recommend this product
Slide 1 selected
Customers Talked About
Reviews Summary
Customers say this serum provides excellent hydration and creates a beautiful, radiant glow that lasts throughout the day. Users frequently mention it absorbs well into skin, though some initially find it oily before it soaks in completely. Many appreciate how it helps even skin tone and brighten their complexion, with several noting they receive compliments on their skin after use. Common feedback includes that a little product goes a long way and it works well for both morning and nighttime routines. While most find the texture luxurious and non-greasy once absorbed, some prefer using it at night due to its richness. A few customers mention the price point and occasional packaging difficulties, but most consider it worth the investment for the visible results.
236 reviews
  • GO
    Gayla O.
    Verified Buyer
    Skin Type Dry
    Skin Concern Dryness
    3 days ago
    Skin Type Dry
    Skin Concern Dryness
    Rated 5 out of 5 stars
    My go to night experience

    My skin is very dry and it is the perfect before bed product to give my skin that replenishment of oils. It absorbs and overnight my skin is ready for another day.

  • AK
    Ashley K.
    Verified Buyer
    Age 35 - 44
    Skin Type Dry
    Skin Concern Aging + Fine Lines, Dryness, Uneven Texture
    1 month ago
    Age 35 - 44
    Skin Type Dry
    Skin Concern Aging + Fine Lines, Dryness, Uneven Texture
    Rated 4 out of 5 stars
    Love this!!

    Although it’s pricey, works great and leaves my skin radiant! Not greasy but gives a good glow!

  • MC
    Monica C.
    Verified Buyer
    Age 55 - 64
    Skin Type Normal
    Skin Concern Aging + Fine Lines
    1 month ago
    Age 55 - 64
    Skin Type Normal
    Skin Concern Aging + Fine Lines
    Rated 5 out of 5 stars
    Vita C serum

    The very best thing to put on my face when I’ve been out in the sun a lot, working in the yard all day, or out at the beach… I wash my face and put on nothing but vita C serum, and my face just soaks it in immediately.

  • MC
    Michelle C.
    Verified Buyer
    Age 55 - 64
    Skin Type Dry
    Skin Concern Aging + Fine Lines, Discoloration, Uneven Texture, Dryness
    1 month ago
    Age 55 - 64
    Skin Type Dry
    Skin Concern Aging + Fine Lines, Discoloration, Uneven Texture, Dryness
    Rated 5 out of 5 stars
    Daily use

    This is the best - goes on daily after the moisture mist.

  • KB
    Kalina B.
    Verified Buyer
    Age 25 - 34
    Skin Type Sensitive
    Skin Concern Aging + Fine Lines, Sensitivity + Redness, Dryness
    1 month ago
    Age 25 - 34
    Skin Type Sensitive
    Skin Concern Aging + Fine Lines, Sensitivity + Redness, Dryness
    Rated 5 out of 5 stars
    Love this serum!

    This serum is great! It’s so hydrating and makes your skin glow beautifully!

DISCLAIMER: The products described on this website improve the appearance of the skin and are not intended to affect any structure or function of the skin or body, nor are they intended to diagnose, treat or prevent any disease or medical condition. The information on this website is not medical advice and is not a replacement for consulting with a healthcare provider. Individual results will vary based upon correct usage, body chemistry and skin type.

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