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Vita C Serum


1 fl. oz./30 mL
What it is

This fully active serum delivers a 30% concentration of vitamin C to help defend against environmental free radical damage, fade the appearance of dark spots, and soften rough, uneven texture. Deeply hydrating, it leaves the skin looking firmer, smoother and brighter.


How it works

Vitamin C is a powerful antioxidant and one of the most science-backed ingredients in skincare. But to be effective, it has to be incorporated in a high enough percentage to actually create optimal effects while limiting the chance of irritation. Vita C Serum utilizes a potent 30% concentration of THD, a form of vitamin C that the lipid barrier loves, so there’s no resistance from the skin. Murumuru and cupuacu seed butters, naturally high in vitamins A and C, deeply hydrate while vegan squalane, a skin identical lipid, directs the ingredients to where they need to go.

Dark Spots
Dark Spots
Age Defense
Age Defense
Lifting and Firming
Lifting and Firming
Rough/Uneven Texture
Rough/Uneven Texture


Squalane, Tetrahexyldecyl Ascorbate (Vitamin C), Safflower Oil/Palm Oil Aminopropanediol Esters, Astrocaryum Murumuru Seed Butter, Theobroma Grandiflorum (Cupuaçu) Seed Butter, Cholecalciferol (Vitamin D), Palm Alcohol, Lecithin, Phytosteryl Canolate, Helianthus Annuus (Sunflower) Seed Oil.


  • 91% said their skin was hydrated
  • 88% agree their skin felt healthy
  • 78% of people agree their skin looked bright
  • 78% said their skin looks even
  • 72% said their skin looks firm

*4-week consumer perception study with 32 panelists

Key Ingredients

Vitamin C

a 30% concentration of lipid-soluble THD vitamin C that helps brighten and protect the skin

Murumuru + cupuacu seed butters

a plant-based blend of exotic seed butters that helps calm skin redness, visibly smooths skin texture and deeply hydrates

Vegan squalane

a skin identical lipid that enhances ingredient delivery to help visibly improve the look of skin

How To Use

Layer Over - Targeted treatments
Layer Under - Eye cream, moisturizer and sunscreen
Layer Over - Targeted treatments
Layer Under - Eye cream and moisturizer
Smooth 2 to 3 drops onto face, neck and chest.


  • For extra brightening benefits, apply under Vitamin C Moisturizer during the day and Topical C at night.
  • A little goes a long way, so you don’t need much to reap the benefits of this product. If Vita C Serum ever feels heavy on your skin, use less product in the future.

The Experience

No scent
A smooth, midweight serum
Spreads effortlessly over skin and absorbs quickly. Leaves skin feeling plump and hydrated but never sticky.

DISCLAIMER: The products described on this website improve the appearance of the skin and are not intended to affect any structure or function of the skin or body, nor are they intended to diagnose, treat or prevent any disease or medical condition. The information on this website is not medical advice and is not a replacement for consulting with a healthcare provider. Individual results will vary based upon correct usage, body chemistry and skin type.