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Natural Moisture Factor

Moisturizing Serum for Dry Skin and Barrier Support

4.8
Rated 4.8 out of 5 stars
92 Reviews

$63

1 fl. oz./30 mL
What it is

This moisture-rich serum delivers high levels of deeply hydrating ingredients to help replenish extra dry skin. Instantly absorbable, leaves skin looking and feeling more moisturized, calmer and with renewed suppleness and radiance.

*Packaging may vary

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Sensitive Skin Trio

$140.33 $119.28

How it works

As skin ages, it begins to lose its lipid balance and ability to retain its own natural moisture factors, leading to an increased vulnerability to environmental aging, more pronounced dryness and irritation. Every single ingredient in Natural Moisture Factor helps the skin attract and retain moisture. One of the key ingredients is vegan squalane, a powerful hydrator and delivery vehicle for these ingredients. Then we blend vitamin F, a powerful hydrator rich in linoleic acid and Omega 6, with vitamins D and E and CoQ10 to further support the skin’s natural barrier integrity and boost the antioxidant and moisturizing properties of this 100% active serum.

Dryness
Dryness
Age defense
Age defense
Fine lines/wrinkles
Fine lines/wrinkles
Redness/sensitive skin
Redness/sensitive skin
Uneven/rough texture
Uneven/rough texture

Ingredients

Squalane, Tocopheryl Acetate (Vitamin E), Ethyl Linoleate (Vitamin F), Isosorbide Dicaprylate, Ubiquinone (Coq10), Cholecalciferol (Vitamin D), Helianthus Annuus (Sunflower) Seed Oil.

Results*

  • 100% agree it provided long-lasting moisturization
  • 100% agree it hydrated their skin
  • 96% of people liked the product
  • 89% agree it smoothed their skin
  • 82% saw an improvement in skin texture

*Four-week consumer perception study with 28 panelists

Key Ingredients

Vitamin F

an essential fatty acid, rich in linoleic acid and Omega 6, and naturally high in antioxidants, deeply hydrates and helps support the skin’s natural barrier from water loss

Vitamins D + E

highly emollient, soothing and natural antioxidants

CoQ10

naturally found in the body, a powerful antioxidant helps calm skin and increase hydration levels

Vegan squalane

a non-pore clogging, barrier supporting hydrator that helps deliver the ingredients to where the skin needs them most

How To Use

When
Frequency
Daily
Morning
Layer over - Targeted treatments
Layer under - Eye cream, moisturizer and sunscreen
Evening
Layer over - Targeted treatments
Layer under - Eye cream and moisturizer
Where
Face, neck and décolleté
How
Smooth 2 to 3 drops onto face, neck and décolleté.

Tips:

  • For skin that is very dry or dehydrated, layer Natural Moisture Factor under Topical C day and night.
  • Natural Moisture Factor can be used as a standalone moisturizer or paired with a moisturizer for added hydration benefits.
  • For an at-home “mini facial” for dry skin, start by gently exfoliating skin with Lemon Cream Scrub, then layer Natural Moisture Factor under VitaRich Mask and allow the blend to remain on the skin for 15 minutes or overnight.

The Experience

Scent
No scent
Texture
A squalane oil based serum
Absorption

Spreads over the skin and absorbs quickly. Leaves skin smooth and hydrated all day.

4.8
Rated 4.8 out of 5 stars
Based on 92 reviews
95%would recommend these products
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Customers Talked About
Reviews Summary
Customers say this serum delivers exceptional hydration, leaving skin soft and dewy throughout the day. Many highlight its lightweight texture despite being oil-based, with only a small amount needed per application. Common feedback emphasizes its effectiveness for dry skin, particularly in arid climates and winter months, and its versatility for layering under moisturizers or wearing alone. Users appreciate how quickly it absorbs without leaving greasy residue, making it suitable for sensitive skin. Some note it feels slightly oily or causes minor breakouts, while a few find it doesn't outperform other serums in the line.
92 reviews
  • SD
    Sara D.
    Verified Buyer
    Age 65+
    Skin Type Dry
    Skin Concern Aging + Fine Lines, Dryness
    Climate Dry + Arid
    4 weeks ago
    Age 65+
    Skin Type Dry
    Skin Concern Aging + Fine Lines, Dryness
    Climate Dry + Arid
    Reviewing
    Natural Moisture Factor
    Rated 5 out of 5 stars
    moisture factor

    Love it. I have really dry skin and this makes my skin feel hydrated and good

  • BL
    Barbara L.
    Verified Buyer
    Age 65+
    Skin Type Combination
    Climate Dry + Arid
    2 months ago
    Age 65+
    Skin Type Combination
    Climate Dry + Arid
    Reviewing
    Natural Moisture Factor
    Rated 5 out of 5 stars
    My Favorite

    This is a necessary part of my moisturizing routine! Only a single pump for my whole face!

  • AW
    Ann W.
    Verified Buyer
    Age 65+
    Skin Type Dry
    Climate Urban
    4 months ago
    Age 65+
    Skin Type Dry
    Climate Urban
    Reviewing
    Natural Moisture Factor
    Rated 5 out of 5 stars
    An ideal serum!

    I use this serum daily as my daytime routine, and absolutely love the results. It’s super moisturizing, my skin absorbs it perfectly and it provides a great base before applying my moisturizer and make up.

  • AM
    Andrea M.
    Verified Buyer
    Age 35 - 44
    Skin Type Dry
    Skin Concern Aging + Fine Lines, Dryness, Sensitivity + Redness, Uneven Texture
    5 months ago
    Age 35 - 44
    Skin Type Dry
    Skin Concern Aging + Fine Lines, Dryness, Sensitivity + Redness, Uneven Texture
    Reviewing
    Natural Moisture Factor
    Rated 5 out of 5 stars
    Obsessed

    I want to slather this everywhere! Leaves me feeling moisturized and glowy all day!

  • KM
    Kathleen M.
    Verified Buyer
    Age 65+
    Skin Type Dry
    Skin Concern Aging + Fine Lines
    6 months ago
    Age 65+
    Skin Type Dry
    Skin Concern Aging + Fine Lines
    Reviewing
    Natural Moisture Factor
    Rated 5 out of 5 stars
    natural moisture factor

    I have been using this for approximately 5 months. I like how light it feels and that it absorbs really well.

DISCLAIMER: The products described on this website improve the appearance of the skin and are not intended to affect any structure or function of the skin or body, nor are they intended to diagnose, treat or prevent any disease or medical condition. The information on this website is not medical advice and is not a replacement for consulting with a healthcare provider. Individual results will vary based upon correct usage, body chemistry and skin type.